Marketing planning 2006-2007 /
Beamish, Karen.
Marketing planning 2006-2007 / by Karen Beamish and Ruth Ashford. - 1st ed. - Burlington : Butterworth-Heinemann, 2006. - xi, 400 p. : ill. ; 30 cm.
Includes bibliographical references and index.
9780750680042 0750680040
Marketing-- Management.
Marketing-- Costs.
Marketing-- Decision making.
Marketing research.
Marketing.
658.8
Marketing planning 2006-2007 / by Karen Beamish and Ruth Ashford. - 1st ed. - Burlington : Butterworth-Heinemann, 2006. - xi, 400 p. : ill. ; 30 cm.
Includes bibliographical references and index.
9780750680042 0750680040
Marketing-- Management.
Marketing-- Costs.
Marketing-- Decision making.
Marketing research.
Marketing.
658.8