Marketing communications : (Record no. 317524)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00872nam a22002531a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000210644 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250609164505.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749442654 |
| 039 9# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200804071112 |
| Level of effort used to assign nonsubject heading access points | 901 |
| Level of effort used to assign subject headings | 200804071110 |
| Level of effort used to assign classification | 901 |
| Level of effort used to assign subject headings | 200804071110 |
| Level of effort used to assign classification | 901 |
| Level of effort used to assign subject headings | 200704241451 |
| -- | 200610181856 |
| -- | 948 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UG-KaMUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.8 SMI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc. | P. R. Smit h and Jonathan Taylor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 696 p. : |
| Other physical details | ill., (some col.) ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Jonathan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Faculty of Science-Book Bank | Faculty of Science-Book Bank | 09/06/2025 | 658.8 SMI | BB212353 | 09/06/2025 | 09/06/2025 | Books - Open Access | |||||
| Dewey Decimal Classification | Faculty of Science-Book Bank | Faculty of Science-Book Bank | 09/06/2025 | 658.8 SMI | BB212354 | 09/06/2025 | 09/06/2025 | Books - Open Access | |||||
| Dewey Decimal Classification | Faculty of Science-Book Bank | Faculty of Science-Book Bank | 09/06/2025 | 658.8 SMI | BB212203 | 09/06/2025 | 09/06/2025 | Books - Open Access | |||||
| Dewey Decimal Classification | Main Library - IDA Extension | Main Library - IDA Extension | 09/06/2025 | 658.8 SMI | 001042854 | 09/06/2025 | 09/06/2025 | Books - Open Access | |||||
| Dewey Decimal Classification | Main Library - IDA | Main Library - IDA | 09/06/2025 | 658.8 SMI | 001042853 | 09/06/2025 | 09/06/2025 | Books - Open Access |