Marketing communications : an integrated approach /
Smith, P. R.
Marketing communications : an integrated approach / P. R. Smit h and Jonathan Taylor. - 4th ed. - London : Kogan Page, 2004. - xvi, 696 p. : ill., (some col.) ; 25 cm.
Includes bibliographical references and index.
0749442654
Communication in marketing.
658.8
Marketing communications : an integrated approach / P. R. Smit h and Jonathan Taylor. - 4th ed. - London : Kogan Page, 2004. - xvi, 696 p. : ill., (some col.) ; 25 cm.
Includes bibliographical references and index.
0749442654
Communication in marketing.
658.8