Marketing classics; a selection of influential articles (Record no. 19714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00766nam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000032164 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250608165203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041027s1969 maua b 001 0 eng |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200411101621 |
| Level of effort used to assign nonsubject heading access points | 901 |
| Level of effort used to assign subject headings | 200410271633 |
| Level of effort used to assign classification | 917 |
| -- | 200410271003 |
| -- | 917 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Modifying agency | UG-KaMUL |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ENI |
| 100 #1 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Enis, Ben M. |
| 245 #1 - TITLE STATEMENT | |
| Title | Marketing classics; a selection of influential articles |
| Statement of responsibility, etc. | [by] Ben M. Enis and Keith K. Cox. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, |
| Name of publisher, distributor, etc. | Allyn and Bacon |
| Date of publication, distribution, etc. | 1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 544 p.: |
| Other physical details | illus.; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Addresses, essays, lectures. |
| 700 #1 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cox, Keith Kohn, |
| Relator term | joint comp. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library - IDA | Main Library - IDA | 08/06/2025 | 001012119 | 08/06/2025 | 08/06/2025 | Books - Open Access |