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Marketing classics; a selection of influential articles

Enis, Ben M.

Marketing classics; a selection of influential articles [by] Ben M. Enis and Keith K. Cox. - Boston, Allyn and Bacon 1988. - 544 p.: illus.; 22 cm.

Includes bibliographies.

Subjects--Topical Terms:
Marketing--Addresses, essays, lectures.

Dewey Class. No.: 658.8 ENI

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Marketing classics; a selection of influential articles