UNIVERSITY LIBRARY CATALOGUE

Promotional management / (Record no. 18093)

MARC details
000 -LEADER
fixed length control field 00887pam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls000031848
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608165002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041025s1986 nju b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0631165754
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201305101456
Level of effort used to assign nonsubject heading access points 916
Level of effort used to assign subject headings 200410261035
Level of effort used to assign classification 901
Level of effort used to assign subject headings 200410251240
Level of effort used to assign classification 917
-- 200410251021
-- 917
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Modifying agency UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Edition information 19
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.82 GOV
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Govoni, Norman A. P.
245 #1 - TITLE STATEMENT
Title Promotional management /
Statement of responsibility, etc. by Norman Govoni, Robert Eng, Morton Gal per.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. c1986.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 578 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Eng, Robert J.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Galper, Morton.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Extension Main Library - IDA Extension 08/06/2025   658.82 GOV 001012027 08/06/2025 08/06/2025 Books - Open Access