Promotional management /
Govoni, Norman A. P.
Promotional management / by Norman Govoni, Robert Eng, Morton Gal per. - Englewood Cliffs, N.J. : Prentice-Hall, c1986. - xiii, 578 p. ; 24 cm.
Includes bibliographies and index.
0631165754
Marketing.
Sales promotion.
658.82
Promotional management / by Norman Govoni, Robert Eng, Morton Gal per. - Englewood Cliffs, N.J. : Prentice-Hall, c1986. - xiii, 578 p. ; 24 cm.
Includes bibliographies and index.
0631165754
Marketing.
Sales promotion.
658.82