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The fundamentals and practice of marketing /

Wilmshurst, John.

The fundamentals and practice of marketing / John Wilmshurst and Adrian Mackay. - 4th ed - Oxford : Butterworth Heinemann, 2002 - viii, 376 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 075065449X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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The fundamentals and practice of marketing /