Trust and power : [electronic resource] : consumers, the moder n corporation, and the making of the United States automobile market /
Clarke, Sally H.
Trust and power : consumers, the moder n corporation, and the making of the United States automobile market / [electronic resource] : Sally H. Clarke. - New York, N.Y. : Cambridge University Press, c2007. - ACLS Humanities E-Book .
Title from title page screen of July 13, 2007. "This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to inf ormational resources on the Web, film clip."--Copyright and Permissions .
Includes bibliographical references and index.
Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Enginee ring a mass product -- A machine age aesthetic -- The franchised car de aler and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.
Electronic text and image data.
Mode of access: Intranet.
Automobile industry and trade-- History.-- United States
Trust and power : consumers, the moder n corporation, and the making of the United States automobile market / [electronic resource] : Sally H. Clarke. - New York, N.Y. : Cambridge University Press, c2007. - ACLS Humanities E-Book .
Title from title page screen of July 13, 2007. "This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to inf ormational resources on the Web, film clip."--Copyright and Permissions .
Includes bibliographical references and index.
Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Enginee ring a mass product -- A machine age aesthetic -- The franchised car de aler and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.
Electronic text and image data.
Mode of access: Intranet.
Automobile industry and trade-- History.-- United States