UNIVERSITY LIBRARY CATALOGUE

Trust and power : [electronic resource] : consumers, the moder n corporation, and the making of the United States automobile market / Sally H. Clarke.

By: Contributor(s): Material type: TextTextSeries: ACLS Humanities E-BookPublication details: New York, N.Y. : Cambridge University Press, c2007.Subject(s): Online resources:
Contents:
Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Enginee ring a mass product -- A machine age aesthetic -- The franchised car de aler and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.
In: ACLS Humanities E-Book URL: http://www.humanitiesebook.org/
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Title from title page screen of July 13, 2007.

"This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to inf ormational resources on the Web, film clip."--Copyright and Permissions .

Includes bibliographical references and index.

Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Enginee ring a mass product -- A machine age aesthetic -- The franchised car de aler and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.

Electronic text and image data.

Transcribed from: Trust and power : consumers, the modern corpora tion, and the making of the United States automobile market / Sally H. Clarke. New York : Cambridge University Press, 2006. xviii, 296 p . : ill. ; 24 cm. 9780521868785 0521868785

This volume is made possible by a grant from the Andrew W. Mellon Fo undation.

Mode of access: Intranet.

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