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Advertising and promotion : an integrated marketing communication s perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communication s perspective / George E. Belch & Michael A. Belch. - 8th ed. - Boston : McGraw-Hill Irwin, c2009. - xxv, 838 p. : col. ill. ; 29 cm.

Includes indexes.

ISBN: 9780073381091 (alk. paper) 0073381098 (alk. paper)

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1

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Advertising and promotion : an integrated marketing communication s perspective /