Managing green issues /
Curtin, Tom.
Managing green issues / Tom Curtin. - 2nd ed., rev. and updated. - Basingstoke [England] ; New York : Palgrave Macmillian, 200 7. - xiii, 208 p. ; 24 cm.
Includes index.
Corporate reputation in a "green" world -- The rise of environmental consciousness and conscience -- What makes a green issue? -- The envir onmental movement - corporations for a new millennium -- Identifying an d segmenting stakeholders -- Stakeholders within the power pyramid -- T he stakeholder diagnostic -- Launching and managing issues-related proj ects -- Finding third party advocates -- Getting TPAs to act on a proje ct -- Public consultation and communications techniques -- Public consu ltation - getting it right -- Methods of public consultation -- Managin g public meetings -- Dealing with the media -- Establishing and maintai ning environmental credentials -- Conclusion: green can be irrational.
023050003X (cloth) 9780230500037 (cloth)
2006-046891
Environmental management.
Environmental responsibility.
Social responsibility of business.
658.4/08
Managing green issues / Tom Curtin. - 2nd ed., rev. and updated. - Basingstoke [England] ; New York : Palgrave Macmillian, 200 7. - xiii, 208 p. ; 24 cm.
Includes index.
Corporate reputation in a "green" world -- The rise of environmental consciousness and conscience -- What makes a green issue? -- The envir onmental movement - corporations for a new millennium -- Identifying an d segmenting stakeholders -- Stakeholders within the power pyramid -- T he stakeholder diagnostic -- Launching and managing issues-related proj ects -- Finding third party advocates -- Getting TPAs to act on a proje ct -- Public consultation and communications techniques -- Public consu ltation - getting it right -- Methods of public consultation -- Managin g public meetings -- Dealing with the media -- Establishing and maintai ning environmental credentials -- Conclusion: green can be irrational.
023050003X (cloth) 9780230500037 (cloth)
2006-046891
Environmental management.
Environmental responsibility.
Social responsibility of business.
658.4/08