Includes index.

Corporate reputation in a "green" world -- The rise of environmental consciousness and conscience -- What makes a green issue? -- The envir onmental movement - corporations for a new millennium -- Identifying an d segmenting stakeholders -- Stakeholders within the power pyramid -- T he stakeholder diagnostic -- Launching and managing issues-related proj ects -- Finding third party advocates -- Getting TPAs to act on a proje ct -- Public consultation and communications techniques -- Public consu ltation - getting it right -- Methods of public consultation -- Managin g public meetings -- Dealing with the media -- Establishing and maintai ning environmental credentials -- Conclusion: green can be irrational.