Public communication campaigns /
Public communication campaigns /
Ronald E. Rice, Charles K. Atkin , editors.
- 3rd ed.
- Thousand Oaks, Calif. : Sage Publications, c2001.
- xi, 428 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0761922059 (cloth) 0761922067 (pbk.)
00-011070
Publicity.
Public relations.
Advocacy advertising.
659
Includes bibliographical references and index.
0761922059 (cloth) 0761922067 (pbk.)
00-011070
Publicity.
Public relations.
Advocacy advertising.
659