The influence of FM radio advertising on consumer purchasing decisio ns in Uganda [microfilm]: a case study of selected advertising ca mpaigns/
Nsubuga, Edith Kasekende.
The influence of FM radio advertising on consumer purchasing decisio ns in Uganda a case study of selected advertising ca mpaigns/ [microfilm]: by Edith Kasekende Nsubuga. - Kampala, Uganda: Makerere University Library Microfilming Unit, 2000. - 4 titles on 1 microfilm reel; 16 mm.
Thesis (MBA) - Makerere University, 1997.
Includes bibliographical references.
Radio advertising-- Uganda
Selling-- Radio advertising
Radio in consumer education-- Uganda
The influence of FM radio advertising on consumer purchasing decisio ns in Uganda a case study of selected advertising ca mpaigns/ [microfilm]: by Edith Kasekende Nsubuga. - Kampala, Uganda: Makerere University Library Microfilming Unit, 2000. - 4 titles on 1 microfilm reel; 16 mm.
Thesis (MBA) - Makerere University, 1997.
Includes bibliographical references.
Radio advertising-- Uganda
Selling-- Radio advertising
Radio in consumer education-- Uganda