The influence of FM radio advertising on consumer purchasing decisio ns in Uganda [microfilm]: a case study of selected advertising ca mpaigns/ by Edith Kasekende Nsubuga.
Material type:
FilmPublication details: Kampala, Uganda: Makerere University Library Microfilming Unit, 2000.Description: 4 titles on 1 microfilm reel; 16 mmSubject(s): Other classification: - Microfilm 2000[40] AF
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Thesis (MBA) - Makerere University, 1997.
Includes bibliographical references.
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