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Relationship marketing and customer loyalty in the service industry : a case of selected consultancy firms /

Angubua, Baluka Sylvia.

Relationship marketing and customer loyalty in the service industry : a case of selected consultancy firms / Baluka Sylvia Angubua. - Kampala, 2006. - xi, 55 p. : ill. ; 30cm.

Thesis ( MBA) - Makerere University, 2006

Includes bibliographical references (p.42-46)

Subjects--Topical Terms:
Service industries -- Marketing.
Consulting firms -- Uganda.

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Relationship marketing and customer loyalty in the service industry : a case of selected consultancy firms /