Contemporary marketing /
Boone, Louis E.
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 7th ed. - Fort Worth, Texas : The Dryden Press, 1992. - xxvii, 683, A-5, N-16, 120 p. : ill. (col.) ; 28 cm.
Includes bibliographical references and index.
0030753643 (Pbk)
Marketing.--------
658.8 BOO
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 7th ed. - Fort Worth, Texas : The Dryden Press, 1992. - xxvii, 683, A-5, N-16, 120 p. : ill. (col.) ; 28 cm.
Includes bibliographical references and index.
0030753643 (Pbk)
Marketing.--------
658.8 BOO