Contemporary marketing / Louis E. Boone, David L. Kurtz.

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Material type: Text

TextPublication details: Fort Worth, Texas : The Dryden Press, 1992.Edition: 7th edDescription: xxvii, 683, A-5, N-16, 120 p. : ill. (col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Institute of Statistics and Applied Economics Book Bank	658.8 BOO (Browse shelf(Opens below))	Available	004740
Books - Open Access	Main Library - IDA		Available	001022574

Includes bibliographical references and index.

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