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Marketing management : a contemporary perspective / Christian Homburg, Sabine Kuester and Harley Krohmer.

By: Contributor(s): Material type: TextTextPublication details: Bershire, United Kingdom : McGraw-Hill, 2013.Edition: 2nd edDescription: xxii, 641 p. : col. ill. ; 27 cmISBN:
  • 9780077146047
Subject(s): DDC classification:
  • 23 658.8
Action note:
  • Catalography: 20250725 ferrienalusseferrienalusse
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Jinja Campus 658.8 HOM (Browse shelf(Opens below)) Available 001231736 (JINJA)

Includes index.

Catalography: 20250725 ferrienalusseferrienalusse

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