Marketing management : (Record no. 643549)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00843nam a22002657a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000353142 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250725095441.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250725b ug ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077146047 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UG-KaMUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 23 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Homburg, Christian. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a contemporary perspective / |
| Statement of responsibility, etc. | Christian Homburg, Sabine Kuester and Harley Krohmer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bershire, United Kingdom : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 641 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 583 ## - ACTION NOTE | |
| Action | Catalography: |
| Time/date of action | 20250725 |
| Action agent | ferrienalusseferrienalusse |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kuester, Sabine |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krohmer, Harley |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Jinja Campus | Jinja Campus | 25/07/2025 | 658.8 HOM | 001231736 (JINJA) | 25/07/2025 | 25/07/2025 | Books - Open Access |