The publicity handbook : the inside scoop from more than 100 jour nalists and PR pros on how to get great publicity coverage : in print, online, and on the air / David R. Yale with Andrew J. Carothers.

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TextPublication details: Chicago, Ill. : NTC Business Books, c2001.Edition: New edDescription: xvi, 448 p. ; 23 cmISBN:

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Includes bibliographical references and index.

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