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The publicity handbook : the inside scoop from more than 100 jour nalists and PR pros on how to get great publicity coverage : in print, online, and on the air /

Yale, David R.

The publicity handbook : the inside scoop from more than 100 jour nalists and PR pros on how to get great publicity coverage : in print, online, and on the air / David R. Yale with Andrew J. Carothers. - New ed. - Chicago, Ill. : NTC Business Books, c2001. - xvi, 448 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0844232424

LCCN: 00-048070

Subjects--Topical Terms:
Public relations-- Handbooks, manuals, etc.

Dewey Class. No.: 659

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The publicity handbook : the inside scoop from more than 100 jour nalists and PR pros on how to get great publicity coverage : in print, online, and on the air /