The effect of internal brand development and buyer characteristics on brand communication effectiveness : a case of Senetor Extra Lage r / Michael Walekwa
Material type:
TextPublication details: Kampala, 2009Description: vii , 55 p. : ill. ; 30 cmSubject(s): DDC classification: - 658.82 22
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books - Open Access
|
Main Library - Africana | U 658.82 WA L (Browse shelf(Opens below)) | Available | 001441096 | |
|
Books - Open Access
|
Main Library - Africana | U 658.82 WA L (Browse shelf(Opens below)) | Available | 001441097 |
Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009
Includes bibliographical references (p.45-49)
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