Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
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TextPublication details: Boston, MA : Irwin, 1989.Edition: 2nd edDescription: xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)ISBN: - 0256075131
- 658.8
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System requirements for computer disk: IBM PC.
Includes bibliographical references (p. 702-719) and indexes.
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