Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

By:

Berkowitz, Eric N

Contributor(s):

Kerin, Roger A
Rudelius, William

Material type: Text

TextPublication details: Boston, MA : Irwin, 1989.Edition: 2nd edDescription: xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)ISBN:

0256075131

Subject(s):

Marketing

DDC classification:

658.8

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System requirements for computer disk: IBM PC.

Includes bibliographical references (p. 702-719) and indexes.

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Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.