Marketing /
Berkowitz, Eric N.
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - 2nd ed. - Boston, MA : Irwin, 1989. - xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)
System requirements for computer disk: IBM PC.
Includes bibliographical references (p. 702-719) and indexes.
0256075131
88-027583
Marketing.
658.8
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - 2nd ed. - Boston, MA : Irwin, 1989. - xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)
System requirements for computer disk: IBM PC.
Includes bibliographical references (p. 702-719) and indexes.
0256075131
88-027583
Marketing.
658.8