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Basic marketing / E. Jerome McCarthy andStanley J. Shapiro

By:

McCarthy, E. Jerome

Contributor(s):

Shapiro, Stanley J

Material type: Text

Text

TextPublication details: Georgetown : Irwin-Dorsey , 1975.Edition: 1st Canadian edDescription: xiv, 741 p. : ill. ; 25 cmISBN:

0256028877.

Subject(s):

Marketing. -- -- -- --

DDC classification:

658.8 MACC

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Holdings
Item type	Current library	Status	Barcode
Books - Open Access	Main Library - Open Shelves	Available	231290

Includes index.

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