Basic marketing / (Record no. 124278)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00723nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000114321 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250617170940.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256028877. |
| 039 9# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200510060849 |
| Level of effort used to assign nonsubject heading access points | 901 |
| -- | 200509291226 |
| -- | 951 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UG-KaMUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MACC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing / |
| Statement of responsibility, etc. | E. Jerome McCarthy andStanley J. Shapiro |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Georgetown : |
| Name of publisher, distributor, etc. | Irwin-Dorsey , |
| Date of publication, distribution, etc. | 1975. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 741 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| General subdivision | |
| Form subdivision | |
| Chronological subdivision | |
| Geographic subdivision | |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shapiro, Stanley J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books - Open Access |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library - Open Shelves | Main Library - Open Shelves | 08/06/2025 | 231290 | 08/06/2025 | 08/06/2025 | Books - Open Access |