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003			UG-KaMUL
005			20250608163831.0
008			041110r19931995xxka 000 0 eng d
020			_a0749407751
039			_a200411151925 _b901 _c200403311301 _d900 _y200403311300 _z900
040			_aUG-KaMUL
082			_a658.802 SMI
100		1	_aSmith, P. R.
245		1	_aMarketing communications : _ban integrated approach / _cP. R. Smit h.
260			_aLondon : _bKogan Page, _c1993 repr. 1995.
300			_a403 p.: _bill.; _c24 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _xManagement
650		0	_aCommunication in marketing.
942			_2ddc _cBK
999			_c8153 _d8153