| 000 | 00860nam a22002771a 4500 | ||
|---|---|---|---|
| 001 | vtls000007101 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250608163807.0 | ||
| 008 | 040322s1996 ii a 000 0 eng d | ||
| 020 | _a8170996341 | ||
| 039 |
_a201802141410 _b952 _c200406141305 _d901 _c200403221817 _d900 _y200403221816 _z900 |
||
| 040 | _aUG-KaMUL | ||
| 082 | _a658 | ||
| 092 | _a658 ENC | ||
| 245 | 0 |
_aAdvertising and promotion management / _cedited by Raghubir Dayal, Peter Zachariah, Kireet Rajpal. |
|
| 260 |
_aNew Delhi : _bMittal Publications , _c1996. |
||
| 300 |
_a324 p. : _c23 cm. |
||
| 440 |
_aEncyclopaedia of economics, commerce and management; _vv.8 |
||
| 650 | 0 |
_aAdvertising _zIndia |
|
| 700 | 1 | _aDayal, Raghubir | |
| 700 | 1 | _aRajpal, Kireet | |
| 700 | 1 | _aZachariah, Peter | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c7866 _d7866 |
||