| 000 | 00843nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | vtls000353142 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250725095441.0 | ||
| 008 | 250725b ug ||||| |||| 00| 0 eng d | ||
| 020 | _a9780077146047 | ||
| 040 | _cUG-KaMUL | ||
| 082 |
_223 _a658.8 |
||
| 100 | _aHomburg, Christian. | ||
| 245 |
_aMarketing management : _ba contemporary perspective / _cChristian Homburg, Sabine Kuester and Harley Krohmer. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aBershire, United Kingdom : _bMcGraw-Hill, _c2013. |
||
| 300 |
_axxii, 641 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes index. | ||
| 583 |
_aCatalography: _c20250725 _kferrienalusseferrienalusse |
||
| 650 |
_aMarketing _xManagement. |
||
| 700 | _aKuester, Sabine | ||
| 700 | _aKrohmer, Harley | ||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c643549 _d643549 |
||