000			01712cam a2200289 a 4500
001			vtls000352990
003			UG-KaMUL
005			20250614173450.0
020			_a 9781259071515
039			_a 202207191939 _b 959 _y 202207191938 _z 959
040			_a DLC _c DLC _d DLC _c UG-KaMUL
082			_a 338.5024658 _2 23
092			_a 338.5024658 THO
100			_a Thomas, Christopher R.
245			_a Managerial economics : _b foundations of business analysis and strat egy / _c Christopher R. Thomas, S. Charles Maurice.
250			_a 11th ed.
260			_a New York : _b McGraw-Hill, _c c2013.
300			_a xx, 748 p. : _b ill. ; _c 24 cm.
490			_a The McGraw-Hill economics series
504			_a Includes bibliographical references and index.
505			_a Some preliminaries -- Managers, profits, and markets -- Demand, supp ly, and market equilibrium -- Marginal analysis for optimal decisions - - Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the l ong run -- Production and cost estimation -- Profit maximization in var ious market structures -- Managerial decisions in competitive markets - - Managerial decisions for firms with market power -- Strategic decisio n making in oligopoly markets -- Advanced topics in managerial economic s -- Advanced pricing techniques -- Decisions under risk and uncertaint y -- Chapter16: government regulation of business.
650			_a Managerial economics.
700			_a Maurice, S. Charles.
942			_2ddc _cBK
999			_c640578 _d640578