| 000 | 00870nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000350554 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250614173325.0 | ||
| 020 | _a 9780071221122 | ||
| 039 |
_y 202105071126 _z 960 |
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| 040 | _a UG-KaMUL | ||
| 082 | _a 658.8 | ||
| 092 | _a 658.8 PET | ||
| 100 | _a Peter, J. Paul | ||
| 245 |
_a Marketing management : _b knowledge and skills / _c J. Paul Peter an d James H. Donnelly |
||
| 250 | _a 10th ed | ||
| 260 |
_a New York : _b McGraw-Hill/ Irwin, _c 2011 |
||
| 300 |
_a xviii, 830 p. : _b ill. ; _c 28 cm. |
||
| 504 | _a Includes bibliographical references and index | ||
| 650 |
_a Marketing _x Management |
||
| 650 |
_a Marketing _x Management _x Case studies |
||
| 650 | _a Marketing | ||
| 700 | _a Donnelly, James H. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c638555 _d638555 |
||