| 000 | 00981nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | vtls000349140 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250614173141.0 | ||
| 020 | _a 9781412987707 (pbk.) | ||
| 020 | _a 1412987709 (pbk.) | ||
| 039 |
_a 202104261559 _b 955 _y 202103231753 _z 955 |
||
| 040 | _a UG-KaMUL | ||
| 082 |
_a 659 _2 23 |
||
| 092 | _a 659 PUB | ||
| 245 |
_a Public communication campaigns / _c editors, Ronald E. Rice, Charles K. Atkin. |
||
| 250 | _a 4th edition. | ||
| 260 |
_a Thousand Oaks, Calif. : _b SAGE Publications, _c [2013] |
||
| 300 |
_a xiii, 376 pages : _b illustrations ; _c 24 cm |
||
| 504 | _a Includes bibliographical references and index | ||
| 650 | _a Publicity. | ||
| 650 | _a Advertising, Public service. | ||
| 650 | _a Public relations. | ||
| 650 | _a Advocacy advertising. | ||
| 700 | _a Rice, Ronald E. | ||
| 700 | _a Atkin, Charles K. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c636707 _d636707 |
||