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| 001 | vtls000336387 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250614170147.0 | ||
| 035 | _a MIU01000000000000009855034 | ||
| 039 |
_y 201706271008 _z 901 |
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| 040 |
_a NyNyACL _c NyNyACL |
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| 100 |
_a Newman, Kathy M., _d 1966- |
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| 245 |
_a Radio active _h [electronic resource] : _b advertising and consumer activism, 1935-1947 / _c Kathy M. Newman. |
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| 260 |
_a Berkeley : _b University of California Press, _c c2004. |
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| 300 |
_a xiii, 237 p. : _b ill. ; _c 24 cm. |
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| 504 | _a Includes bibliographical references (p. 193-227) and index. | ||
| 505 | _a Introduction: the dialectic between advertising and activism -- Cult ural critics in the age of radio -- The psychology of radio advertising : audience intellectuals and the resentment of radio commercials -- "Po isons, potions and profits": radio activists and the origins of the con sumer movement -- Consumers on the march: CIO boycotts, active listener s, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boa ke Carter and the CIO boycott of Philco Radio -- Washboard weepers: wom en writers, women listeners, and the debate over soap operas -- "I won' t buy you anything but love, baby": NBC, Donald Montgomery, and the pos twar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. | ||
| 533 |
_a Electronic text and image data. _b Ann Arbor, Mich. : _c University of Michigan, Michigan Publishing, _d 2010. _e Includes both TIFF files and keyword searchable text. _f ([ACLS Humanities E-Book]) _n Mode of a ccess: Intranet. |
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| 650 |
_a Radio advertising _z United States _x History. |
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| 650 |
_a Consumer behavior _z United States _x History. |
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| 650 |
_a Boycotts _z United States _x History. |
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| 650 |
_a Consumer protection _z United States _x History. |
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| 710 | _a American Council of Learned Societies. | ||
| 773 |
_t ACLS Humanities E-Book. _n URL: http://www.humanitiesebook.org/ |
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| 776 |
_c Original _z 0520223721 _z 0520235908 _w (DLC)2003014270 |
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| 830 | _a ACLS Humanities E-Book. | ||
| 856 |
_z Electronic access restricted; authentication may be required: _u htt p://hdl.handle.net/2027/heb.08261 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c622318 _d622318 |
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