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040			_aDLC _cDLC _dDLC _dUG-KaMUL
082			_a791.4502/8 _222
092			_a791.45028 BLA
100			_aBland, Michael.
245			_a Effective media relations : _bhow to get results / _cMichael Bland , Alison Theaker & David Wragg.
250			_a3rd ed.
260			_aLondon : _bKogan Page, _c2005.
300			_ax, 150 p. ; _c24 cm.
440			_aPR in practice series
500			_a"CIPR, Chartered Institute of Public Relations."
504			_aIncludes bibliographical references (p. 141-142) and index.
650			_aPublic relations.
650			_aMass media and business.
700			_aTheaker, Alison.
700			_aWragg, David W.
710			_aChartered Institute of Public Relations.
852			_dML
942			_2ddc _cBK
999			_c604804 _d604804