| 000 | 01057cam a2200289 a 4500 | ||
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| 001 | vtls000300225 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250614162137.0 | ||
| 020 | _a9781412970419 (pbk. : acidfree paper) | ||
| 020 | _a1412970415 (pbk. : acid-free paper) | ||
| 039 |
_a201202171625 _d916 _c201111011708 _d916 _y 201111011706 _z916 |
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| 082 |
_a658.802 _222 |
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| 092 | _a658.802 MOO | ||
| 100 |
_aMooij, Marieke K. de, _d1943- |
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| 245 |
_a Global marketing and advertising : _bunderstanding cultural paradox es / _cMarieke de Mooij. |
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| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSAGE, _cc2010. |
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| 300 |
_axviii, 323 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aTarget marketing _v Cross-cultural studies. |
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| 650 |
_aAdvertising _v Cross-cultural studies. |
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| 650 |
_aConsumer behavior _v Cross-cultural studies. |
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| 852 | _dML | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c602963 _d602963 |
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