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010			_a2009-935057
016			_a015443410 _2Uk
020			_a9781849204651 (alk. paper)
020			_a1849204659 (alk. paper)
020			_a9781849204668 (pbk. : alk. paper)
020			_a1849204667 (pbk. : alk. paper)
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082			_a658.8001 _222
092			_a658.8001 MAR
245			_a Marketing theory : _ba student text / _cedited by Michael J. Baker & Michael Saren.
250			_a2nd ed.
260			_aLos Angeles : _bSAGE, _c2010.
300			_axvii, 428 p. : _bill. ; _c24 cm.
500			_aPrevious ed.: 2000.
504			_aIncludes bibliographical references and index.
650			_aMarketing.
650			_aMarketing _xHistory.
650			_aMarketing _xPhilosophy.
700			_aBaker, Michael John.
700			_aSaren, Michael.
852			_dML
942			_2ddc _cBK
999			_c597649 _d597649