| 000 | 00821cam a2200277 4500 | ||
|---|---|---|---|
| 001 | vtls000317730 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250608175809.0 | ||
| 008 | 131105s1971 nyua b 001 0 eng | ||
| 010 | _a74-137781 | ||
| 035 | _a2207827 | ||
| 039 |
_y201311051559 _z992 |
||
| 040 |
_aDLC _cDLC _dDLC _dUG-KaMUL |
||
| 082 | 0 | _a658.82 | |
| 092 | _a658.82 WEB | ||
| 100 | 1 | _aWebster, Frederick E. | |
| 245 | 1 |
_aMarketing communication; _bmodern promotional strategy _c[by] Fred erick E. Webster, Jr. |
|
| 260 |
_aNew York, _bRonald Press Co. _c[1971] |
||
| 300 |
_aviii, 694 p. _billus. _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aCommunication in marketing. | ||
| 650 | _aAdvertising. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c59281 _d59281 |
||