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082 _a659.2
_222
092 _a659.2 GLO
245 _a The global public relations handbook :
_btheory, research, and prac tice /
_cedited by Krishnamurthy Sriramesh, Dejan Veréciéc.
250 _aExpanded and rev. ed.
260 _aNew York :
_bRoutledge,
_c2009.
300 _axl, 951 p. :
_bill. ;
_c26 cm.
490 _aCommunication series
504 _aIncludes bibliographical references and index.
505 _g Foreword /
_r Koèichiro Matsuura --
_g Preface ; Introduction /
_r K rishnamurthy Sriramesh --
_t Global public relations : conceptual frame work.
_t Theoretical framework for global public relations research and practice /
_r Krishnamurthy Sriramesh, Dejan Vercic --
_t Political ec onomy and public relations /
_r Sandra C. Duhâe, Krishnamurthy Srirames h --
_t Relationship between culture and public relations /
_r Krishnam urthy Sriramesh --
_t Mass media and public relations /
_r Krishnamurth y Sriramesh, Dejan Vercic --
_t Activism and public relations /
_r Jeon g-Nam Kim, Krishnamurthy Sriramesh --
_t Asia and Australasia.
_t Publi c relations in Australasia : friendly rivalry, cultural diversity, and global focus /
_r Judy Motion, Shirley Leitch, Simon Cliffe --
_t Overv iew of public relations in Japan and the self-correction concept /
_r T akashi Inoue --
_t Professionalism and diversification : the evolution of public relations in South Korea /
_r Yungwook Kim --
_t Becoming pro fessionals : a portrait of public relations in Singapore /
_r Constance Chay-Nâemeth --
_t Public relations in mainland China : an adolescent with growing pains /
_r Ni Chen, Hugh M. Culbertson --
_t Sharing the t ransformation : public relations and the UAE come of age /
_r Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters --
_t Palestinian publi c relations, inside and out /
_r R.S. Zaharna, Ahmed Ibrahim Hammad, Ja ne Masri --
_t Israeli PR experience : nation building and professional values /
_r Margalit Toledano, David McKie --
_t Africa.
_t Nature and status of public relations practice in Africa /
_r Chris Skinner, Gary Mersham --
_t Public relations practice in Nigeria /
_r Eric Koper, Ta ye Babaleye, Julia Jahansoozi --
_t Status of public relations in Kenya /
_r Peter Oriare Mbeke --
_t Public relations in South Africa : from rhetoric to reality /
_r Ronâel Rensburg --
_t Public relations in Egyp t : practices, obstacles, and potentials /
_r Kevin L. Keenan --
505 _t Europe.
_t United Kingdom : advances in practice in a restless kingd om /
_r Jon White, Jacquie L'Etang, Danny Moss --
_t From literary bure aus to a modern profession : the development and current structure of p ublic relations in Germany /
_r Gèunter Bentele, Stefan Wehmeier --
_t Public relations in Norway : communication in a small welfare state /
_r ¢yvind Ihlen, Kjell S. Rakkenes --
_t Public relations in the Polde r : the case of the Netherlands /
_r Betteke van Ruler --
_t Public rel ations in Sweden : a strong presence increasing in importance /
_r Bert il Flodin --
_t Public relations in Italy : master of ceremonies in a r elational society /
_r Toni Muzi Falconi --
_t Public relations in an e conomy and society in transition : the case of Poland /
_r Ryszard ¡awn iczak, Waldemar Rydzak, Jacek Trebecki --
_t Public relations in a corp orativist country : the case of Slovenia /
_r Dejan Vercic --
_t Challe nges of revived democracies : the rise of public relations in Romania /
_r Adela Rogojinaru --
_t Hungarian rhapsody : the evolution and curre nt state of Hungarian public relations /
_r Gyorgy Szondi --
_t Develop ment of public relations in Russia : a geopolitical approach /
_r Kater ina Tsetsura --
505 _t Americas.
_t Public relations in the United States : a generation of maturation /
_r Larissa A. Grunig, James E. Grunig --
_t Different cou ntry, a different public relations : Canadian PR in the North American context /
_r Fraser Likely --
_t Public relations industry in Mexico : from amateurship to the construction of a discipline /
_r Marââia Anton ieta
_g ...[et al.] --
_t Overview of public relations in South America /
_r Maria Aparecida Ferrari --
_t Public relations in Brazil : practi ces and education in a South American context /
_r Juan-Carlos Molleda, Andrâeia Athaydes, Vivian Hirsch --
_t Public relations in Chile : sea rching for identity amid imported models /
_r Maria Aparecida Ferrari - -
_t International public relations : key dimensions and actors.
_t Tra nsnational public relations by foreign governments /
_r Michael Kunczik --
_t Public relations of movers and shakers : transnational corporati ons /
_r Dejan Vercic --
_t Nongovernmental organizations and internati onal public relations /
_r Ana Tkalac, Jurica Pavicic --
_t Public rela tions, public diplomacy, and strategic communication : an international model of conceptual convergence /
_r Mark A. Van Dyke, Dejan Vercic --
_t Managing sustainable development in sub-Saharan Africa : a communic ation ethic for the global corporation /
_r Cornelius B. Pratt --
_t Ho w to manage your global reputation : the public relations agency /
_r M ichael Morley --
_t Public information in the UNESCO : toward a strateg ic role /
_r Vincent Defourny --
_t United Nations department of public information : intractable dilemmas and fundamental contradictions /
_r Seth A. Center --
_g Epilogue.
_t Missing link : multiculturalism a nd public relations education /
_r Krishnamurthy Sriramesh.
650 _aPublic relations
_v Cross-cultural studies
_v Handbooks, manuals, et c.
650 _aIntercultural communication
_v Handbooks, manuals, etc.
700 _aSriramesh, Krishnamurthy.
700 _aVercic, Dejan.
830 _aLEA's communication series.
852 _dBB.A.
856 _3 Table of contents only
_u http://www.loc.gov/catdir/toc/ecip0819/200 8023417.html
856 _3 Publisher description
_u http://www.loc.gov/catdir/enhancements/fy09 14/2008023417-d.html
856 _3 Contributor biographical information
_u http://www.loc.gov/catdir/en hancements/fy1013/2008023417-b.html
942 _2ddc
_cBK
999 _c588167
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