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040			_aDLC _cDLC _dDLC _dUG-KaMUL
082			_a659.1/042 _219
092			_a659.1042 JHA
100			_aJhally, Sut.
245			_a The codes of advertising : _bfetishism and the political economy of meaning in the consumer society / _cby Sut Jhally.
260			_aNew York : _bSt. Martin's Press, _c1987.
300			_aix, 225 p. : _bill. ; _c23 cm.
500			_aIncludes index.
504			_aBibliography: p. [206]-221.
650			_aAdvertising _xSocial aspects.
650			_aSymbolism in advertising.
650			_aMass media.
852			_dBB.A
852			_dArts Lib
942			_2ddc _cBK
999			_c570838 _d570838