000			02122cam a2200325 i 4500
001			vtls000354822
003			UG-KaMUL
005			20250613003424.0
010			_a2021-036805
020			_a9781398602502 _q (paperback)
020			_a9781398602526 _q (hardback)
039			_a202401161745 _b 992 _y 202306211904 _z992
040			_aDLC _b eng _c DLC _e rda _d DLC _d UG-KaMUL
082			_a659.1 _2 23
092			_a659.1 YAK
100			_aYakob, Faris.
245			_a Paid attention : _binnovative advertising for a digital world / _cFaris Yakob.
250			_a2nd Edition.
260			_aNew York : _bKogan Page Inc, _c 2022.
300			_axii, 227 p. : _bill. ; _c 24 cm.
500			_aRevised edition of the author's Paid attention, 2015.
504			_aIncludes bibliographical references and index.
520			_a"The advertising attention marketplace is a confusing and vast playi ng field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they ar e evolving and how to use them in day to day strategy to ensure commerc ial stability within a changing digital landscape. Packed with real-wor ld examples of advertising campaigns such as Google, Sony and Old Spice , it provides a robust model for influencing human behaviour and toolki ts that offer best practice on brand behaviour and effective communicat ion.This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as wel l as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and ma ke yourself heard in today's crowded attention marketplace"-- _c Provid ed by publisher.
650			_aAdvertising.
650			_aBranding (Marketing)
650			_aElectronic commerce.
942			_2ddc _cBK
999			_c551204 _d551204