| 000 | 00964cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | vtls000297448 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250613002810.0 | ||
| 020 | _a9780132167123 | ||
| 020 | _a0132167123 | ||
| 020 | _a9780273752431 | ||
| 039 |
_a201312230840 _b 952 _c 201301091446 _d 993 _c 201206131041 _d 958 _c 201205291620 _d 905 _y 201106071229 _z916 |
||
| 040 |
_aDLC _d UG-KaMUL |
||
| 082 |
_a658.8 _2 22 |
||
| 092 | _aQ 658.8 KOT | ||
| 100 | _aKotler, Philip. | ||
| 245 |
_a Principles of marketing / _cPhilip Kotler, Gary Armstrong. |
||
| 250 | _a14th ed. | ||
| 260 |
_aBoston : _bPearson Prentice Hall, _c 2012. |
||
| 300 |
_axxiv, 613, [97] p. : _bcol. ill. ; _c 29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing. | ||
| 700 | _aArmstrong, Gary | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c542266 _d542266 |
||