| 000 | 00922cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | vtls000295597 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250613002632.0 | ||
| 010 | _a2009-043835 | ||
| 020 | _a9780073529936 (alk. paper) | ||
| 020 | _a0073529931 (alk. paper) | ||
| 039 |
_a201103151112 _b 993 _y 201103151109 _z993 |
||
| 040 |
_aDLC _c DLC _d UG-KaMUL |
||
| 082 |
_a658.8 _2 22 |
||
| 092 | _aQ 658.8 KER | ||
| 100 | _aKerin, Roger A. | ||
| 245 |
_a Marketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
||
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c c2011. |
||
| 300 |
_aliii, 746 p. ; _b ill. (some col.) ; _c 29 cm. |
||
| 500 | _aIncludes biblipographical references and indexes. | ||
| 650 | _aMarketing. | ||
| 700 | _aHartley, Steven William. | ||
| 700 | _aRudelius, William. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c540466 _d540466 |
||