| 000 | 00893cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000308464 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250613001627.0 | ||
| 020 | _a9781412981491 | ||
| 039 |
_a201301281818 _b 916 _c 201209181609 _d 955 _y 201205311515 _z958 |
||
| 040 | _aUG-KaMUL | ||
| 082 |
_a658.8 _2 23 |
||
| 092 | _a658.8 LEE | ||
| 100 |
_aLee, Nancy, _d 1932- |
||
| 245 |
_a Social marketing : _binfluencing behaviors for good / _cNancy R. L ee, Philip Kotler. |
||
| 250 | _a4th ed. | ||
| 260 |
_aLos Angeles : _bSage Publications, _c c2011. |
||
| 300 |
_axi, 502 p. : _bill. ; _c 24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | _aSocial marketing. | ||
| 650 | _aBehavior modification. | ||
| 700 | _aKotler, Philip | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c527616 _d527616 |
||