000			00918nam a2200277 a 4500
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003			UG-KaMUL
005			20250613001201.0
020			_a9780750666343 (pbk.)
039			_a201212071133 _b 952 _y 201212071112 _z952
040			_aUG-KaMUL
082			_a658.8 _2 22
092			_a658.8 CON
245			_aConnected marketing : _bthe viral, buzz and word of mouth revolutio n / _cEdited by Justin Kirby and Paul Marsden.
260			_aOxford : _bButterworth-Heinemann, _c 2006.
300			_axxxv, 282 p. : _bill. ; _c 24 cm.
504			_aIncludes bibliographical references and index.
650			_aMarketing.
650			_aWord-of-mouth advertising.
650			_aViral marketing.
700			_aKirby, Justin.
700			_aMarsden, Paul _q (Paul Stephen)
942			_2ddc _cBK
999			_c520998 _d520998