000			01195cam a2200361 a 4500
001			vtls000308457
003			UG-KaMUL
005			20250613000814.0
010			_a2009-935057
016			_a015443410 _2 Uk
020			_a9781849204651 (alk. paper)
020			_a1849204659 (alk. paper)
020			_a9781849204668 (pbk. : alk. paper)
020			_a1849204667 (pbk. : alk. paper)
039			_a201209191522 _b 958 _c 201209131529 _d 958 _y 201205311510 _z958
040			_aUKM _c UKM _d YDXCP _d BTCTA _d BWK _d TXA _d DLC _d UG-KaMUL
082			_a658.8001 _2 22
092			_a658.8001 MAR
245			_a Marketing theory : _ba student text / _cedited by Michael J. Baker & Michael Saren.
250			_a2nd ed.
260			_aLos Angeles : _bSAGE, _c 2010.
300			_axvii, 428 p. : _bill. ; _c 24 cm.
500			_aPrevious ed.: 2000.
504			_aIncludes bibliographical references and index.
650			_aMarketing.
650			_aMarketing _x History.
650			_aMarketing _x Philosophy.
700			_aBaker, Michael John.
700			_aSaren, Michael.
942			_2ddc _cBK
999			_c515603 _d515603