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010			_a78-002492
020			_a0582280583
039			_a201211090911 _b 952 _c 201211090903 _d 952 _y 201203161812 _z958
040			_aDLC _d UG-KaMUL
082			_a301.16/1
092			_a301.16 PRI
100			_aPrimeau, Ronald.
245			_a The rhetoric of television / _cRonald Primeau.
260			_aNew York : _bLongman, _c c1979.
300			_axii, 275 p. ; _c 26 cm.
440			_aLongman English and humanities series
500			_aIncludes index.
504			_aBibliography: p. 257-266.
650			_aTelevision broadcasting _x Social aspects _zUnited States.
650			_aEnglish language _zUnited States _x Rhetoric.
650			_aTelevision viewers _zUnited States.
942			_2ddc _cBK
999			_c503784 _d503784