000 00882nam a2200277 a 4500
001 vtls000311288
003 UG-KaMUL
005 20250612203412.0
020 _a9780415405270 (hardback)
039 _a201212171633
_b901
_y201211201054
_z 915
040 _aUG-KaMUL
092 _a659.2 FAC
245 _aFacets of corporate identity, communication and reputation /
_cedit ed by T. C. Melewar
260 _aLondon :
_bRoutledge ,
_c2008
300 _axvii,233 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographies and index
650 _aCorporate image
650 _aCorporate image
650 _aCommunication in marketing
650 _aIndustrial publicity
650 _aCorporations
_x Public relations
700 _aMelewar, T.C.
942 _2ddc
_cBK
999 _c469608
_d469608