000 00919pam a2200301 a 4500
001 vtls000252859
003 UG-KaMUL
005 20250612202711.0
010 _a97-009228
020 _a0321015479
039 _y200808191229
_z 909
040 _d UG-KaMUL
082 _a659.2
_2 21
082 _a659.2 WIL
100 _aWilcox, Dennis L.
245 _aPublic relations :
_bstrategies and tactics /
_cDennis L. Wilcox, Phillip H. Ault, Warren K. Agee.
250 _a5th ed.
260 _aBoston :
_bPearson,
_cc1998.
300 _axxiv, 584 p. :
_bill. (some col.) ;
_c24 cm.
504 _aIncludes bibliographical references (p. 555-565) and index.
650 _aPublic relations.
650 _aPublic relations
_z United States.
700 _aAult, Phillip H.,
_d 1914-
700 _aAgee, Warren Kendall.
942 _2ddc
_cBK
999 _c461206
_d461206